Brand Activations
Innovative Brand Activations
Looking to create a branded pop-up, exhibition stand or memorable event activation?
Innovative Hire works with major brands and agencies to design, build and deliver high-impact spaces that bring campaigns to life. From custom container builds, branded bars and retail units to immersive hospitality spaces, furniture and theming, we create practical solutions that make an impact.
Our experienced team can support every stage of your activation, from initial ideas and bespoke fabrication through to delivery, installation and on-site operational support.
Contact us today with your brief and see how we can assist you!
Ciroc at Notting Hill | London
Helping Ciroc bring new flavours to Notting Hill
For Cîroc’s Notting Hill Carnival activation, we supplied one of our 20ft Shipping Container Bars with a roof terrace to create a premium, high-impact space in the heart of the event.
The container provided a fully brandable bar and interior for the launch of Cîroc Passion, while the roof terrace gave guests an elevated viewing point above one of London’s busiest Carnival locations.
With a tight installation window and central London streets to navigate, our team delivered and installed the container, signature staircase and roof terrace, ready for two days of service. The result was a bold, practical brand space built to stand out amongst the Carnival crowds.
Following the success of the activation, Cîroc returned the following year, this time using our 40ft Container Bar as the centrepiece for its Notting Hill Carnival collaboration with Sagaboi.
CAT at Plantworkx | Newark Showground
Building something special with Caterpillar
For CAT’s presence at Plantworx, one of the UK’s biggest construction trade shows, we helped create a standout exhibition space that made the most of a compact footprint.
Using our stage containers as the base, we built a multi-functional structure complete with a roof deck, truss system and stretch canopy. The finished activation included a merchandise and coffee point at the front, alongside a more relaxed cinema space to the rear where visitors could sit and watch content away from the main show floor.
A bespoke roof deck extension allowed the access stairs to be repositioned to the front, ensuring the structure worked safely and effectively within the allocated exhibition space. Finished in a full custom CAT paint wrap, the container created a bold, practical and instantly recognisable brand space.
Kinder at Silverworks | London
A cool activation for Kinder's Ice Cream
When Goodlife UK needed a distinctive centrepiece for a Kinder Bueno brand activation, our Airstream provided the perfect foundation.
We supplied the structure and worked with the team to transform it into a fully branded Kinder Bueno experience, complete with bespoke neon signage and a custom vehicle wrap by Think Signs and Think Wraps.
It is a great example of how our hire stock can become far more than a bar or serving point, creating a memorable activation space that puts the brand at the heart of the experience.
GSK at London Tech Week | London
Taking centre stage at Olympia London
For GSK’s Click & Connect activation at London Tech Week, we created a fully branded networking destination at the heart of Olympia London.
Working with Informa and Trinity, we delivered and installed a 20ft Container Bar alongside our Aqua Container Bar with Roof Terrace, managing the complex transport, HIAB operations and installation required to position both structures inside the exhibition hall.
The space was transformed with bespoke GSK branding, including a full custom repaint and angled roof feature, alongside furniture, planting and hospitality areas. By day, the containers operated as premium coffee stations; by evening, the space became a lively social hub, with the roof terrace used as a DJ platform overlooking the exhibition floor.
Jerk Junction at Wilderness Festival | Oxford
Getting the party started at Wilderness
For Jerk Junction’s presence at Wilderness Festival, we designed, branded, built and delivered a bespoke container activation in just 48 hours.
Working to a tight turnaround, our team created a functional and eye-catching food and drink space ready for the festival field. From the initial concept through to the finished installation, every element was delivered at pace to meet the event deadline.
The container was finished with custom graphics produced by BCP Media Group, creating a standout branded space that brought Jerk Junction’s offering to life at Wilderness Festival.
Kraken at Notting Hill Carnival | London
Elevating the crowds at Carnival
Working with creative agency HELS, we delivered Kraken Rum’s elevated bar activation at Notting Hill Carnival.
We supplied and installed our 20ft Shipping Container Bar with Roof Terrace, creating a standout branded space at the heart of one of the UK’s biggest and busiest cultural events. The rooftop terrace gave guests a brilliant vantage point over the Carnival action, while the container below provided a striking, fully operational bar space.
Our team managed delivery, installation and graphic application, ensuring the structure was transformed and ready to serve for a huge weekend in front of millions of Carnival-goers.
Jubel at Notting Hill Carnival
From the slopes to the streets
For Jubel’s Notting Hill Carnival activation, we worked alongside Lost Boys Events to create a distinctive branded bar space in the heart of the celebrations.
We supplied our retro Airstream Bar, delivering the perfect street-side look for a brand activation that needed to feel memorable, practical and completely at home amongst the colour and energy of Carnival. Its iconic exterior created an instant focal point, while providing a fully functional serving space throughout the weekend.
From delivery and setup to the installation of branded graphics, we supported the activation from start to finish. It was brilliant to see another of our mobile bar solutions in action at one of the UK’s most iconic events.
